A project in mind?

Low-tek objects in conversation with heating bodies, RUK <r-u-ok?> is a family of thermochromic meditating totems.











Drawing inspiration from Lo-Tek philosophies and an emphasis on analog interaction, RUK is a collection of five hand-carved totems crafted from tropical wood. These totems respond to body temperature, changing color as a result. Higher body temperatures, often indicative of elevated cortisol levels, trigger a transformation in the thermochromic ink from an orange-green hue to a deep blue, signifying heat.


Product Development, Material Selection, Product Narrative
with Andrea Baez






















Freelance strategist and designer based in Barcelona

+34 603 148 603
clementina.altube@gmail.com
Barcelona, 08815, Spain

Core Services:
[Brand and Design Strategy]
Culture and market research, signals and insights
Stakeholder interviews,
Brand and competitive audits, 
Positioning, differentiation, narrative, territories

[Content Systems]
Brand architecture and content frameworks,
Workshops for developing content infrastructure,
Communication plans

[Activations]
Art direction,
Campaign rollouts,
Socials and copywriting,
Impact measurement reports
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