Capsules of thought, ideas, futures:
on building lighting projects
Overview
Visiones de Luz is a series of video capsules featuring architects, designers, and industry experts exploring what it means to build with light. The goal was to introduce a transversal editorial line that strengthened the brand’s relevance through the voices of iconic figures whose perspectives added cultural value to the brand’s lighting-control-as-a-service solutions.
Strategy, creative direction
for Protopixel
Direction
The idea is to shift focus from tool to outcome, revealing the value of both brand and software through the relevance of what it enables. By foregrounding the projects themselves, the narrative connects the tool to the expanding role of light within contemporary and near-future society. We value outcomes instead of features.
The idea is to shift focus from tool to outcome, revealing the value of both brand and software through the relevance of what it enables. By foregrounding the projects themselves, the narrative connects the tool to the expanding role of light within contemporary and near-future society. We value outcomes instead of features.
Capsules
Jordi Tamayo, on behalf of his life-long collaboration with Antoni Arola
Tema Studio, on creating an emotional and dynamic stand at Mobile World Congress
Jordi Ballesta, Anoche, on building a multilayered lighting restaurant project
Tilman Solé & Joan Picanyol, Mucho, on building a new brand image around light as a medium
Full version available at protopixel’s socials.