A project in mind?




 Communications Strategy, Positioning & Messaging

Structuring a complex,
cross-border rewilding project


Translating missions of rewilding into a coherent narrative, strategic plan and scalable communication system.

for Jaguar Rivers Initiative














Creative direction, Product design


Low-tek objects in conversation with heating bodies 


Drawing inspiration from Lo-Tek philosophies and an emphasis on analog interaction, RUK is a family of thermochromic meditating totems.


with Morfos Studio,
for Elisava Research














Project management

A family owned delicatessen shop, with six generations of culinary heritage


Placed at the emergent neighborhood of L’Hospitalet, MASCLANS is a catalan takeaway codfish shop that
stems from over 200 years of family artistry.


for Masclans










Campaign Development, Visual Direction


Making a complex, technical tool feel simple


The Gate SPI Wireless is a compact device that allows simple configuration with complex results, bringing color to any small-scale lighting installation.

for Protopixel
















Research, Prod. Design Engineering BA Thesis,


Exploring DNA as the future of Data Storage


A device that proposes an especulative solution to the Data Waste Crisis, with the DNA molecule as a medium for storing information.


with Centre Regulació Genómica de Barcelona,
and Elisava Research













Strategy, Visual direction

Counting ten years
of light


An anniversary event bringing together friends, collaborators, and lighting visionaries for a day of celebration, project stories, and inspiring conversations.

for Protopixel














Strategy, Visual direction, SoMe

An ecosystemic festival of arts, music, and ephemeral architecture


A piece to explain the name and identity of the festival, based on G. Deleuze’s concept: The Rhizome.

for Rizomes










(Coming soon)

Campaign development, Visual direction


Revealing elegance in
a product whose power lies behind the scenes


A short-form video that brings visual allure to an otherwise technical, grey product, revealing its rich lighting potential.

for Protopixel
















Brand Strategy, Visual Identity

A wellness brand that’s all about boosting our
personal agency


Giving shape to a project that aims to go one step ahead, differentiating from typical codes around bali-influenced, superficial wellness practices. 

with Sara Barcons
for Free State Flow














Strategy, Creative direction

Thoughts, ideas, futures,
on building lighting projects


Capsules of architects, designers, and industry experts. Fresh perspectives on what it means to build anything with light.

for Protopixel














Web Design, Comms Strategy, Content 


Building a website around light as an expressive language


FTFS is a collective that yields the power of performing arts to inspire change, provoke thought, and ignite imaginations.


for FTFS












Visual Direction, Writing for film, Photography



A fashion film for a collection where textures, colors and clothing patterns illustrate stories of working class artisans, garment construction, gender, and the negative impact of the mass production of food and clothing.

for Anna Masclans







Articles and Writing



Freelance strategist and designer based in Barcelona

+34 603 148 603
clementina.altube@gmail.com
Barcelona, 08815, Spain

Working on:
[Brand and Design Strategy]
Culture and market research, signals and insights
Stakeholder interviews,
Brand and competitive audits, 
Positioning, differentiation, narrative, visual direction.

[Content Systems]
Brand architecture and content frameworks,
Workshops for developing content infrastructure,
Communication plans.

[Activations]
Art direction,
Campaign rollouts,
Socials and copywriting,
Impact measurement and reporting.
2026 © Clementina Altube