Brand and Comms Strategy

Structuring a complex,
cross-border rewilding project

Translating missions of rewilding into a coherent narrative, strategic plan and scalable communication system.

for Jaguar Rivers Initiative

Creative direction, Product design

Low-tek objects in conversation with heating bodies

Drawing inspiration from Lo-Tek philosophies and an emphasis on analog interaction, RUK

is a family of thermochromic meditating totems.

with Morfos Studio,
for Elisava Research

Project management

A family owned delicatessen shop, with six generations of culinary heritage

Placed at the emergent neighborhood of L’Hospitalet, MASCLANS is a catalan takeaway codfish shop that
stems from over 200 years of family artistry.

for Masclans

Campaign Development, Visual Direction

Making a complex, technical tool feel simple

The Gate SPI Wireless is a compact device that allows simple configuration with complex results, bringing color to any small-scale lighting installation.

for Protopixel

Prod. Design Engineering BA Thesis, Research

Exploring DNA as the future of Data Storage

A device that proposes an especulative solution to the Data Waste Crisis, with the DNA molecule as a medium for storing information.

with Centre Regulació Genómica de Barcelona,
and Elisava Research

Strategy, Visual direction

Counting ten years
of light

An anniversary event bringing together friends, collaborators, and lighting visionaries for a day of celebration, project stories, and inspiring conversations.

for Protopixel

Strategy, Visual direction, SoMe

An ecosystemic festival of arts, music, and ephemeral architecture

A piece to explain the name and identity of the festival, based on G. Deleuze’s concept: The Rhizome.

for Rizomes

(Coming soon)

Campaign development, Visual direction

Revealing elegance in
a product whose power lies behind the scenes

A short-form video that brings visual allure to an otherwise technical, grey product, revealing its rich lighting potential.

for Protopixel

Brand Strategy, Visual Identity

A wellness brand that’s all about boosting our
personal agency

Giving shape to a project that aims to go one step ahead, differentiating from typical codes around bali-influenced, superficial wellness practices.

with Sara Barcons
for Free State Flow

Strategy, Creative direction

Thoughts, ideas, futures,
on building lighting projects

Capsules of architects, designers, and industry experts. Fresh perspectives on what it means to build anything with light.

for Protopixel

Web Design, Comms Strategy, Content

Building a website around light as an expressive language

FTFS is a collective that yields the power of performing arts to inspire change, provoke thought, and ignite imaginations.

for FTFS

Visual Direction, Writing for film, Photography

Sculpting words for the world of santmercat

A fashion film for a collection where textures, colors and clothing patterns illustrate stories of working class artisans, garment construction, gender, and the negative impact of the mass production of food and clothing.

for Anna Masclans

Articles and Writing

Browse all Browse all

A project in mind?

Clementina Altube

Clementina Altube

About

© 2026