A project in mind?


Spotted at the emergent neighborhood of L’Hospitalet, MASCLANS is a catalan takeaway codfish shop, the result of six generations of culinary heritage








The Masclans, a catalan saga of codfish-specialized cooks who have been developing their craft for generations. Over the years they have learned to adapt to new times: cod continues to be their star product, but the current culinary habits have made the business pivot from local market stands to a takeaway shop, with ready-made dishes that expand the offer with other traditional menus, and quality products.


Strategy, project management, creative consulting
for MASCLANS

Visual Design by Carlos Álvarez and Sara Barcons.































Freelance strategist and designer based in Barcelona

+34 603 148 603
clementina.altube@gmail.com
Barcelona, 08815, Spain

Offering:
Brand and design strategy
Cultural research & insights
Interviews & writing
Concept development
Content architecture development
Communications plan
SoMe and Email Marketing, Copywriting
Campaigns

Visual directions
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