The all-in-one lighting platform, ProtoPixel is an emergent B2B bringing visions of light to life through projects raging from architectural, retail and art.

Established in 2007, ProtoPixel offers agnostic control solutions for both dynamic and functional lighting systems. The refreshed visual identity mirrors a recalibrated vision and mission, positioning ProtoPixel as a pivotal force in the fabric of light control. Inspired by their ethos Show Don’t Tell and Lighting Simplified, we aimed to streamline and simplify the brand’s framework by applying modern visual languages.

Brand Identity, Design Strategy, Visual
for ProtoPixel