Rizomes is an ecosystemic festival of arts, music, and ephemeral architecture, held once a year on a plantation in La Cellera de Ter, Girona.

A festival that is committed to creating recurring and sustainable cycles, focusing on the management of available resources and ensuring the lowest possible impact on the land where it takes place, within the framework of the mid-summer weekend. For this exercise, the objective was to create a communication piece that effectively explained the identity of the project, based on G. Deleuze’s concept: The Rhizome.

Strategy and visuals, social media,
for Rizomes

︎︎︎ One of the festival’s installations (credit Rizomes)

︎︎︎ The Ter from above, catalan river which inspires the project’s logo

The proposal was to define a language for the project (both visual and narrative) that conveyed
a close and festive tone as well as an architectural, intellectual, and compelling one.

Notes on Deleuze’s concept of “The Rhizome”

A rhizome is a form of thought that arises by connecting diverse fields. These connections dissolve blockages and set thought into circulation. It opens bodies on a plane of consistency (a map) instead of a hierarchical structure. The rhizome gives rise to new voices, new desires. It allows us to imagine other ways of mapping and relating to the ecosystem. It is part of a whole: a decentralized intelligence. It has no beginning or end, only centers from which everything flows. If one part is interrupted, movement continues from another point. Rhizomes are a paradigm that defines new models of thought and relationship with the ecosystem: an expansive rather than hierarchical mindset. To continue with an open, expansive mentality. Without obstacles, refreshing thought. To trace lines, not closed paths. To flow, to adapt. To create in conversation with the environment.
The suggested approach for the communication strategy was to use an editorial format for presenting information, digital-magazine style, allowing space for explanatory text while preserving the essence of Rizomes, with a poetic written tone and a visual language that feels close and natural.

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