Positioning ProtoPixel as the new way of creating lighting projects, in ten (10) packetized solutions.

Established in 2007, ProtoPixel offers agnostic control solutions for both dynamic and functional lighting systems. The refreshed visual identity mirrors a recalibrated vision and mission, positioning ProtoPixel as a pivotal force in the fabric of light control. Inspired by their ethos Show Don’t Tell and Lighting Simplified, we aimed to streamline and simplify the brand’s framework by applying modern visual languages.

Brand Campaign, Design Strategy, Visual
for ProtoPixel